Litterati: tackling trash (globally)
While it’s axiomatic to say the best ideas in life are simple, when it comes to Litterati the saying holds true. The smartphone app that encourages users to pick up and track litter has gained increasing traction and it all started with a simple hashtag #--you guessed it: #litterati. In 2012, Jeff Kirschner, its founder and CEO, started posting pictures on Instagram of the litter he spotted while walking his kids to school. The movement grew organically at first until Kirschn